Martech

JULY 26, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group.

CMO 101

CMO Lead Ranking Advertising Agencies Marketing Management 101

Martech

JULY 26, 2021

The Tao of UGC — that is, the right path to wisdom — acknowledges that the person who is generating the content already likes your product. Impose control, and you risk losing the message that would make your brand look good. But guide UGC just a little bit, and it should work well. Sharing 15 minutes of fame.

Work Management 98

Work Management Marketing Management Curation User-Generated Content 98

ClearVoice

JULY 26, 2021

In watching their processes, I tried to follow their sometimes circuitous paths that often used past indicators to make future predictions. Futurists use past indicators to make future predictions. Over the course of my professional life, have worked with futurists as clients.

Forecasting 52

Forecasting Business Paid Search Agency Enterprise Management 52

SendX

JULY 26, 2021

With most quiz builders, you can use branching logic to create individualized paths based on previous answers and provide personalized results. Of course, you can always create quizzes from scratch, which typically doesn’t require any coding.

Software 195

Software Lead Scoring Lead Ranking Lead Capture 195

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this?

Marketing Websites

Martech

JULY 26, 2021

If MOPs professionals are no longer seen as just “button pushers,” is there a clear path for them beyond a primarily technical role? And that’s exactly how they like it.

Paid Content 97

Paid Content Marketing Automation Services Work Management Marketing Management 97

Valasys

JULY 26, 2021

Brands have the potential to become influencers within their niches & connect with the customers at every stage of their buying cycles by offering them quality products & services.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

High performing organizations must focus on how marketing and sales can align/collaborate in order to put revenue on a solid growth path. What to do to get alignment, and better performance, out of your sales and marketing organizations. Start creating your own success story by joining us August 22nd – or later for the on-demand version.

Planning

Advertisement

A well-written sales playbook not only streamlines the entire sales process but also ensures your sales team is fully equipped to successfully navigate a variety of sales situations while delivering a clear value proposition to your potential buyers.

B2B Sales

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees.

Conversion

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Carving out a sales path for a product. Based on their combined years of experience in the electrical distribution industry, they will work to showcase the specific obstacles for B2B buyers and sellers and the methods to build a better experience, such as: The Ins and Outs of a project manager’s buying process.

Distribution

Advertisement

Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there.

Cross-Selling

Advertisement

Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Or do they select a reward that is beneficial to their business or the associates who work for them? The answer may surprise you.

B2B Marketing

Speaker: Gary Galvin, CEO, Galvin Technologies

When your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results. Gary Galvin will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability.

Top of Funnel